Feminism played a big role in the 1970s. Women vowed to be taken seriously and to have the same basic rights as a man. This meant that working women wanted the same pay as working men, which led to a nationwide strike known as the Women's Strike for Equality. This strike was organized by NOW (National Organization of Women).
The leader of NOW, Betty Friedan, had gathered her supporters together to fight for equal pay among women. This strike took place on August 26th, 1970, which was also 50 years after women were allowed to vote. The term used to describe the surge of feminism is second wave feminism. This points out the fact that women fought for and achieved women's suffrage, and now they had fought for equal pay like men, and achieved doing so.
Because of all these movements and strikes, these feminists were able to help achieve the creation of Title IX which said that no matter boy or girl (or other), citizens of the US are allowed to receive educational benefits funded federally.